Australia
Supermarket Price Increases

Farmers and Supermarkets: Unpacking the Battle Over Grocery Prices

Libby-Jane Charleston
The Farmer Magazine

As the Australian Competition and Consumer Commission (ACCC) conducts a 12-month inquiry into supermarket pricing, farmers are central to discussions on fairness and competition within the food system. The investigation, initiated in January 2024, examines relationships between wholesale, farmgate, and retail prices, as well as barriers to sector competition. A consumer survey associated with the inquiry received an unprecedented 22,000 responses, highlighting public concern over supermarket roles in daily life.  

At a recent Farm Writers event in Sydney, ACCC Deputy Chair Mick Keogh acknowledged the significant power held by major supermarkets and questioned whether this power adversely affects consumers. Victorian Farmers Federation President Emma Germano, however, described the inquiries as a "smoke screen," suggesting they divert attention from broader government policy issues impacting the cost of living, such as energy costs and labor expenses. Germano noted that supermarkets operate on net profit margins between two and three percent, questioning the focus on their pricing practices.  

This debate underscores the complexities within Australia's food supply chain, where farmers often face challenges due to power imbalances favoring larger retailers. The ACCC's inquiry aims to address these concerns, seeking a more equitable system for producers and consumers alike.